Apple reportedly cuts iPhone 18 Pro component orders amid softer demand
Apple has reportedly asked some suppliers to reduce component production for the iPhone 18 Pro and Pro Max, with reports attributing the move to softer-than-expected demand amid higher memory costs and resulting price increases. One account puts the October reduction at at least 15%, while another gives a range of 15% to 20%. A separate report disputes the low-demand account, challenging supply-chain claims that production was cut because of weak sales.