Brievox

Amazon’s shopping-profile assumptions go viral after shopper finds personal inferences in settings

A shopper’s discovery of Amazon’s assumptions about her, based on purchase history, drew attention on Threads. One report says users can inspect these inferences in Amazon’s settings, while the available coverage does not establish how the company produced any particular assumption.

2 sources Published Updated

Image: TechCrunch

What we know

Confirmed by several sources

  • A shopper posted about assumptions Amazon made based on her purchases, and the discovery drew attention on Threads. — The Verge, TechCrunch

Reported by one source

  • Amazon’s settings menu allows users to check what the company knows or thinks it knows about them. — The Verge

Open questions

  • Whether the particular personal assumptions described are accurate, and how Amazon generated them, is not established in the supplied coverage. — The Verge, TechCrunch

Coverage 2 publishers

  1. The Verge

    Amazon uses its tracking data to guess whether shoppers have a flat butt and no friends

  2. TechCrunch

    How to find out if Amazon thinks you have ‘flat buttocks’

Articles stay on their publishers’ sites; each link opens the original.