Electric vehicles

Jaguar Heard The Rebrand Haters. It Doesn't Think They're Its Customers

Jaguar says it does not need everyone to approve of its new direction, according to executive Rawdon Glover. The company frames that direction as aimed at its intended customers rather than broad appeal.

Image: InsideEVs

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  1. InsideEVs

    Jaguar Heard The Rebrand Haters. It Doesn't Think They're Its Customers

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