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Tesla renames its European driver-assistance system Tesla Assisted Driving after German pushback

Brievox summary

Tesla has renamed its European driver-assistance system Tesla Assisted Driving after German authorities objected to the Full Self-Driving name as misleading. Germany’s transport minister is backing the company’s push for EU-wide approval, according to two accounts.

Image: Electrek

What we know

Confirmed by several sources

  • Tesla changed the European name of its driver-assistance system from Full Self-Driving to Tesla Assisted Driving. — Techmeme, TechCrunch, Electrek
  • German authorities objected to the Full Self-Driving name as misleading. — CNBC Technology, Electrek
  • Germany’s transport minister will support or advocate for EU-wide approval of the system following the rename. — Techmeme, TechCrunch, Electrek

Reported by one source

  • Tesla’s German website removed the old name and redirected its previous address to a Tesla Assisted Driving page. — Electrek

Open questions

Coverage 4 publishers

  1. ElectrekFirst report

    Tesla drops ‘Full Self-Driving’ name in Europe after Germany pushback

    Tesla’s driver-assistance package is now called “Tesla Assisted Driving” in Europe. The company’s German website no longer mentions “Full Self-Driving,” and the old address now redirects to a new “Tesla Assisted Driving” page. The rename…

  2. TechCrunch

    Tesla renames ‘Full Self-Driving’ to ‘Tesla Assisted Driving’ in Europe

    The name change is enough for Germany's transport minister to start advocating for Europe-wide adoption of the driver assistance software.

  3. Techmeme

    Tesla renames Full Self-Driving to Tesla Assisted Driving in Europe after pushback from Germany, whose transport minister will now back its EU-wide approval (Sean O'Kane/TechCrunch)

    Sean O'Kane / TechCrunch: Tesla renames Full Self-Driving to Tesla Assisted Driving in Europe after pushback from Germany, whose transport minister will now back its EU-wide approval — Tesla has changed the name of its advanced driver…

  4. CNBC Technology

    Tesla drops 'Full Self-Driving' brand name in Europe after regulator pushback

    German regulators called Tesla's "Full Self-Driving" brand name "somewhat misleading."

Earliest report first. Articles stay on their publishers’ sites; each link opens the original.